Christopher started growing palm trees seeds in his back yard while working full-time at the City of Bradenton Fire Department.

In 1995 we officially began under the name Rogers Tree & Landscaping. We broke ground in Parish, FL with a palm tree nursery and family run tree-farm.

Right out the gate in their mid 20’s, Christopher and Beth landed their first commercial contracts in partnership with both Universal Studios and Walt Disney World. This began the start of the journey of a lifetime.

After almost a decade and a half, Christopher and Beth had successfully created a nationally recognized landscape company. With nearly 50 employees they focused on both tree installation across the state and sending trees from the nursery across the country, and in some circumstances, across the world.

However, after the US market crash in 2008, the family business came to a resting period and shifted down a different career path.

After 10 years of work elsewhere, the oldest of the 4 boys, Landon, decided it was time and he was ready - ready to restart the family business with the guidance and mentorship of Christopher.