While serving full-time at the City of Bradenton Fire Department, Christopher started growing palm tree seeds right in his own backyard.

In 1995, we officially began our journey as Rogers Tree & Landscaping. We broke ground in Parrish, Florida, with a palm tree nursery and a family-run tree farm—laying the roots for what would grow into something much greater.

In their mid-20s, Christopher and Beth hit the ground running—securing their first major contracts with Universal Studios and Walt Disney World. It marked the beginning of a once-in-a-lifetime journey, rooted in faith, family, and a whole lot of hard work.

After nearly a decade and a half, Christopher and Beth had built a nationally recognized landscape company. With a team of nearly 50 employees, they focused on large-scale tree installations across Florida and shipped nursery-grown palms throughout the country—and even, on occasion, around the world.

But following the U.S. market crash in 2008, the family business entered a season of rest. It was a turning point that led them down a different career path, one that would eventually lead them back to their roots.

After a decade of carving his own path, the oldest of the four sons, Landon, felt the pull back home. He was ready to breathe new life into the family business—this time, with Christopher by his side as mentor and guide.